How google gather information about users to customize advertisemnet?

03 Sep, 2009

How google gather information about users to customize advertisemnet?

Posted by: admin In: Search Engine Optimization

How google gather information about users to customize advertisemnet?

Rebel asked:

From a technical point of view how Google in different ways can (or could) gather information about users and use it to customize advertisements, both at their own and others’ sites. What kinds of information can be gathered?

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Tags: Different Ways, Point Of View, Technical Point

2 Responses to "How google gather information about users to customize advertisemnet?"

1 | Nick

September 4th, 2009 at 11:09 am

They can store ANYTHING that you submit to their servers directly or even indirectly through third-party services. They can also record pretty much everything about your computer, depending on what web browser and operating system you are using and what you have blocked. Even behind a proxy you are not completely protected. There is always a path back to you.

2 | imisidro

September 6th, 2009 at 12:57 am

The best way is to read and understand Google’s patent describing their contextual advertising process of scoring ads by price, relevancy, and performance, using a technique called “probabilistic hierarchical inferential learned cluster.”

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